CPA Guide. CPA, most commonly known as cost-per-action, can also be referred to as cost per acquisition or pay per action. It means that brands only pay for their ads when those (who view it) complete the desired action.

What is CPA money?

Cost per action (CPA): An online advertising strategy that allows an advertiser to pay for a specified action from a target customer. Earnings per click (EPC): The average amount an affiliate earns every time a user clicks an affiliate link.

How can I lower my CPA?

Effective Strategies to Reduce CPAUse Retargeting Techniques. Run Retargeting Campaigns for Visitors Who Abandoned Your Shopping Cart. Regularly Check Negative Keywords in Your Search Terms Report. Update Your Ad Copy. Lower Your Bids for Keywords. Put a Temporary Stop on Non-Converting Keywords.More items •27 Jul 2016

How does CPA optimize target?

On the left side, choose the campaign and strategy you want to optimize, and press update. Youll see data displayed for Target CPA (current), Target CPA (suggested new), Bid Strategy Type, Conversions and Search Lost IS. Once youve reviewed this, head over to the Apply button to make the changes.