Levis traditional target market included males between the ages of 15 and 25, but the Its Wide Open campaign was designed to attract men up to 34 years of age.

Does Levi make Lee?

… and Why Jeans Wouldnt Be the Same Without Levis, Lee and Wrangler. Denim may have originated in France, but its history belongs to the United States, and to three companies in particular: Levis. Lee and Wrangler. Together, they invented the modern conception of jeans.

What is the most popular brand of womens jeans?

Levis The 21 best jeans brands for women in 2020RankBrand1Levis2Rag & Bone3Lee4Acne Studios17 more rows