Based on my research, Trustpilot is definitely a legitimate resource worth your time. But when it comes to online retailers, Trustpilot is a great place to see if a company is engaged with its customers and to read about genuine experiences from other consumers.

Can Trustpilot be faked?

Trustpilot has said it removed more than two million fake or harmful reviews over the past year. The business-review site said the vast majority were dealt with by automated software without human involvement. This marks the first time the Danish company has published a transparency report in its 14 year history.

How does Trustpilot catch fake reviews?

According to Trustpilot, its fraud analysts use a variety of tools to detect fake reviews, including an anomaly detection model. “This model analyses behavioural patterns using data points such as how reviews are submitted and collected by businesses over time and response rates by consumers.

Should I use Trustpilot?

And heres a few more tangible practical reasons to choose Trustpilot: It allows you to easily collect customer reviews (Automatic Feedback Service) – takes out the slight awkwardness that can be felt, particulary in start up businesses, around asking for reviews.

Is Trustpilot safe to use?

Trustpilot has a consumer rating of 1.59 stars from 463 reviews indicating that most customers are generally dissatisfied with their purchases. Consumers complaining about Trustpilot most frequently mention customer service, bad experience and integrity team problems. Trustpilot ranks 44th among Internet Safety sites.

How many reviews are fake?

A D means 40% to 70% of reviews for a given listing are fake; an F alerts users that more than 70% are suspect. The company says more than 20 million users have used Fakespot since its 2015 debut — a testament to how much shoppers rely on reviews and ratings to choose which products to buy.