When you first start dating, I highly recommend that texting be mainly for touching base 2-3 times a week in-between dates.

How often should a guy initiate text?

You should look for three to five messages a day, unless you strike up a conversation, then look for more. The most important thing to look out for is whether or not it seems like youre on his mind. Remember, these are simple guidelines, and there is no hard and fast rule.