This means that 90% of Match Groups users will be exposed to advertisements between swipes and connections on the free versions of its platforms. Marketers can place advertisements in dating apps with confidence that the ads will be seen by a large audience.

Can Facebook ads have curse words?

Ads must not contain profanity or bad grammar and punctuation. Symbols, numbers and letters must be used properly without the intention of circumventing our ad review process or other enforcement systems.