How do dating apps make money? Subscriptions: users pay a fee for using the app for a certain period of time. Ads: apps generate money by selling space for ads to third-party companies. Premium plans: users pay a fee to unlock additional features.

How does tinder make money free?

Turning free users into paying subscribers is at the core of the business of dating apps. Tinder gives non-paying users around 25 swipes per day. Tinder spreads its features into three tiers: Plus, Gold and Premium, which cost approximately $9.99/month, $29.99/month and $39.99/month respectively.