Private label is a brand sold exclusively in one retailer, for example, Equate (WalMart). White label is a generic product, which is sold to multiple retailers like generic ibuprofen (Advil).”

What is private label vs white label?

Note that private labeling is different from white labeling. Private labeling is when a product line is sold exclusively through one retailer, like AmazonBasics. White labeling is the process of selling a generic product to multiple retailers, who brand and price the product for their target market.

What is a white label brand?

“White label” refers to a fully supported product or service thats made by one company but sold by another. That way, the reseller can customize the product with their own brand, logo and identity, allowing customers to associate the product with the reseller.

What is the difference between branded and private label?

A national brand is a prominent or established product, while a private label or store brand is an exclusive product made or acquired for sale through a particular provider. Retailers commonly sell a mix of national brands and private label goods to take advantage of the benefits of each.

Is Apple a private brand?

Apple is an excellent Private Brand example. A remarkable company, Apple knows its consumer well enough to provide technology that not only meets their current needs, but also anticipates their future needs, thereby driving continual industry advancement.

Where does the term white label come from?

A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it. The name derives from the image of a white label on the packaging that can be filled in with the marketers trade dress.