Lee “Q” ODenat, the founder and CEO of the massively popular hip-hop website WorldStarHipHop, has died at 43, according to multiple reports. According to TMZ, Q died from a heart attack in his sleep on Monday night. ODenat founded WorldStarHipHop in 2005, as a place to download mixtapes.

How much does a WorldStar ad cost?

According to the sites rate card, they charge $500 to post a video, $1,250 for mixtape/DVD trailers and $5,000 for X-rated clips. Putting content in the featured top box costs $2,500 a day, while there is no charge for videos from established artists.