Unlike sites dating services like Match.com, OKCupid is free, relying instead on an advertising model. This helps give it a younger demographic for its 7 million users. The blog actually helped OkCupid increase its users, with the blog improving the dating sites organic search ranking, per Yagan.

How much does OkCupid make a year?

OkCupid Revenue Stats (2021) The total revenue for the full year 2020 reached $2.4 billion with an increase of 17% YoY. In Q4 2020, Match Group revenue increased by 19% YoY with a figure of $651 million.

How much is OkCupid worth?

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