Dating services in the US will be a $3 billion a year business in 2018, growing since the previous year. Around 15% of US adults, or around 50 million Americans, say that they have or continue to use websites or mobile dating apps in their pursuit of romance. Some predict that revenue is expected to grow 25% by 2020.

What is hinge worth?

The change improved business, McLeod says. That year, Hinge had an estimated valuation of $75.5 million, according to PitchBook, after raising $17.5 million in a Series A seed round led by Shasta Ventures.