Headlines should be specific When people come across it, theyre going to make a snap decision: Do I care about this? Be specific — include enough detail so they can connect to the story and make a decision. You might think its better to be mysterious with details to make people click.

What is your professional headline?

A LinkedIn headline is like an article heading that entices the audience to read it. It is a unique opportunity, that lets you announce yourself to your profile visitors within 120 characters. A LinkedIn headline is the first thing that gets noticed by visitors when they land on your profile.